Partner in Problems, Leader in Solutions

Our History

THE PASSION THAT UNITES US

During the course of our path, we have understood that thanks to our flexibility we were able to provide dedicated services directly to Car Manufacturers and Dealerships, providing specific solutions, customizing programs and products tailored to our Customers.

1983
YEAR

BIRTH OF GEN-ART

From values such as passion, union and ambition, Gen-Art started as a small family-run company with a clear goal, to find its own uniqueness in a market monopolized by multinationals.

1987
YEAR

YEAR THE NETWORK EXPANDS

The new headquarter is inaugurated in via Appia Nuova. It is here that the company achieves important awards, increasing investments in new capital goods. By acquiring a key position in the Automotive sector in comparison with international players, the first important agreements are made while employment levels grow, and new professionals join the Gen-Art family.

1995
YEAR

YEAR OF CONSOLIDATION

The exponential growth of business volumes requires a further investment in structural terms and Gen-Art moves to what will become the historic headquarter for the next 15 years. Numerous car manufacturers decide to rely on Gen-Art, confirming the validity of the commercial structure and the policies adopted by the Company. The network of Collaborators and Sales Technicians expands, transforming itself into a capillary organization capable of providing effective, rapid and personalized solutions.

1997
YEAR

THE WINNER® IS

Gen-Art revolutionizes the license plate market by presenting Winner®, a plate holder with innovative structural and functional characteristics that quickly conquers the market and marks a very important step in the growth of the Company. In a short time, Winner® becomes the most requested plate support by the major Manufacturers who find in its modern lines and in its practical structure the right combination of skill and design.

2011
YEAR

NEW MILESTONES

The company, now recognized as a leader in the distribution of Products and Services for the Automotive sector, invests again in a new structure, built on an area of approximately 40.000 square meters designed according to the most modern architectural standards and respecting the environment. Without decommissioning its previous headquarter in Via Catania, which remains active in the role of a satellite warehouse, the new headquarter represents Gen-Art’s administrative and logistical headquarter.

2022
YEAR

GEN-ART TODAY

For over 35 years and with the same values that have accompanied it all these years, Gen-Art has been a partner of reference for the major Car Manufacturers and Dealerships, guaranteeing maximum reliability and specialization to each Customer. A network of single-firm agents and historical partnerships seal an all-Italian past and present of success.